Insights
Articles and perspectives on common data models, data integration and AI transformation.
4 November 2026 · 1 min read
Great BI tools, and still no simple answers
Senior data leaders with well-funded platforms keep hitting the same wall: the data is there, but its meaning is not. What we heard, and what we are building.
4 November 2026 · 1 min read
Drowning in meetings: spending months defining a data model
Elliot recalls an 18-month data model from a wagering merger, the workshop cycle it came from, and what changes when a first model is already on the table.