Elliot Rock
CTO / Founder
Elliot Rock is a veteran technologist and leader who has delivered high-impact software and data solutions for many organisations, including Tabcorp and Concentrix Catalyst.
LinkedIn profileAbout
Data is a business asset. Fragmented definitions make it hard to use.
Every organisation we have worked with had the data it needed. What it lacked was a shared, reliable definition of that data across its systems. AI raises the stakes: agents and assistants need the same business context people do, and they need it to be right.
Meet the Founders
Gareth Sutton
Head of Growth / Co-founder
Gareth Sutton has 25 years of success in enterprise sales across hardware, software and services. He thrives on providing value to clients.
LinkedIn profileWhy the name
Named after the brain's ability to rewire itself, because your systems never stop changing.
Systems get replaced, merged and extended. Fields get added and repurposed. A common data model agreed once and filed away drifts from reality within months.
Neuroplastiq helps teams understand systems as they change, and puts proposed updates to the common model in front of the people who approve them.
The problem we kept seeing
Moving data is mostly solved. Knowing what it means is not.
Before building Neuroplastiq, we did this work by hand on large enterprise data and integration programs. In conversations with senior data leaders since, we keep hearing the same things:
- Moving data is mostly solved. Knowing what it means is the hard part.
- Source documentation is written for the people who run the application, not the people who use the data.
- Problems surface where data is consumed, and fixes are often applied there rather than at the source.
- Data dictionaries drift away from how systems actually behave.
See Neuroplastiq working on sample sources.
We will walk you through the solution and understand your systems and goals to ensure we can deliver value for you.